
GIA has created a new site specific branded interior for successful coffee chain ‘Esquires’
Careful analysis of the different types of customer with differing needs allowed us to create very distinct zones within the space.
Consideration was given to ‘dwell’ time from those on the move, just needing ‘grab and go’ quick service, to providing more relaxed seating over and above normal dining space for those who wished to stay longer.
Having established the correct way to use the space commercially, our brief was to update the existing Esquires Interior specification to a more site specific design.
Visitors are greeted by the traditional Esquires matt, with an updated service counter featuring 40mm thick solid core tops and new point of sale slatted displays to highlight’ impulse buy’ confectionary and crisps. Introducing reclaimed timber to the bulkhead above the service counter with copper shaded lights and hessian backed menu boards, gives an immediate introduction to this new’ rustic modern’ styled coffee shop.
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